Unlock Daily Content Creation in Just 15 Minutes

Wait a sec, I totally believed it was Wednesday yesterday, so I didn't get around to writing this email 😅

I blame it on my recent trip to Singapore. I returned on Monday and somehow thought it was still Sunday!

Anyway, let’s get straight to value, shall we.

You want to build a personal brand.

You want to make money from it.

First step is to create content daily.

But you have trouble staying consistent.

I was in the same place, not knowing what to write, having a hard time coming up with ideas to write about.

So I observe how others approach this, and much of the advice I come across suggests creating a long-form piece of content (newsletter article, YT video) and then repurpose it into multiple short-form content (tweets, reels, YT shorts).

Let’s be real here, it’s difficult to sit down every week to write a long form piece of content, specially with a full-time job and family responsibilities.

But it doesn’t have to be that way.

What if I tell you that it is possible to create GREAT content on the fly?

Introducing…

Rapid Tweet Strategy — my 4-step framework to effortlessly craft tweets.

Let’s say we are creating content around Personal Finance

Step 1: Gather all the topics you want to talk about

• Budgeting

• Investing

  • Real Estate Investing

• Tax 🤢 

• Savings

• Debt Management

• Mindset for Personal Finance

(Notice how you can go deeper into a certain topic to get sub-topics)

Step 2: Lay them out throughout the week

Step 3: Pick one of these ideas.

• Opinion about something: Talk about something that you strongly believe in

• Before & After: Where you were, and who you've become. Speak about your transformation

• Unpopular Opinion: Speak about a belief you have that others might not agree with.

• BTS: Show the process of how you get stuff done

• Mistake: 3 mistakes you’ve done and overcome

• # habits that helped me get to X result: Routines that help you achieve such result

• How I went from A to B in X years: Show them how you got to this point

• Curated content: Share stories/experience from others that you’ve learned.

Step 4: Start writing your content

Let’s do one together!

Let’s say today is Saturday, we are writing a tweet on Savings, and I pick Unpopular Opinion.

It’s popular to hear people say “Save your money”

Here’s a tweet that I quickly came up:

Get rid of your saving accounts.

Your money is rotting away.

Banks give you 0.43% for interest.

Inflation rate is at 3.18%

What are you doing?

^{(Of course, you should have 6 months of expenses saved for emergency)}

And there you have it.

This framework should help you:

• Stay consistent.

• Save tons of time creating content.

• Train your creative muscle

There’s more nuance to this, but this framework has been a great training wheel for me to get started without giving up too soon.

Other tips:

• Use ChatGPT to brainstorm and look for ideas.

• Throughout the day, quickly write down any idea that comes to your mind. (Have an idea bank for when you need something to create)

• When you come across content you love, give it your own spin by rewriting it with your unique perspective and personal experiences. Be original, no copying allowed! 😉

TL;DR

1/ Gather all the topics you want to talk about

2/ Lay them out throughout the week

3/ Pick one of the idea template.

4/ Write.

Justin “don’t save your money” Nguyen

P.S: A big shoutout to Ashley(@ashley_miku) for sparking the idea behind this email! I hope this proves to be helpful.

P.P.S: I'm offering consulting calls for creators seeking brand growth and monetization clarity. Whether you're starting or already underway, it's free. Your feedback and testimonial are appreciated. (reply to this email or DM me on Twitter)