5 Essential Keys to Persuasive Communication

Once, I accidentally made my coworker cry.

Here's what happened:

She wanted to scan a paper she had just printed.

I tried to tell her she already had a digital copy on her computer, but my explanations didn't work.

After the third attempt, frustration got the best of me, and she ended up in tears.

I don’t think I’m a mean person, but after that event, I realized that my words can be very mean (sometimes)

I usually don’t show any feelings or emotions.

And it has impacted me negatively when it comes to communication.

“People don’t remember what you say, they remember how you make them feel.”

Ever since, I’ve always been practicing my communication skill, and this particular skill has been very useful when I start creating content.

If you’re like me, trying to find a place in this creator economy,

Here are the key takeaways for persuasive communication, so you can create content that resonate with people.

1. Human:
   - Emotional
   - Not Logical

2. People are in control by their ego:
   - Feed the ego, if you want them to feel good
   - Starve it for the opposite effect

3. How to sound confident when you speak (or write):
   - Speak in absolute
   - No words that imply uncertainty
   - Exaggerate your point to add more energy (different from straight up lying)
   - Have conviction in what you say

4. Take people on an emotional journey, and ends on something that can benefit their lives.

5. Everyone is waiting to be told what to do
   Nobody is sure with their actions, choices, and beliefs
   You have to be the one to confirm and give them the clarity to act

Peace ✌️

Justin “I’m an emotionless robot sometimes” Nguyen

p.s: Being logical means being right, but sometimes it doesn’t FEEL right

p.s.s: Don’t try to be right all the time when talking to people, consider they have emotions